Janelle Nicolo Monteiro, Owner

Janelle-Pulling-Ropes-I’ve always tried my hardest, but was never the best at any sports I tried (soccer, basketball, softball, track).  Then I found fitness! I played team sports starting at young age, however, being a star player was never my destiny.  My tenacious attitude  lead me to push as hard as I could and never miss a practice or game, leading me to many “most dedicated player” and sportsmanship awards, but even then I hadn’t learned that being the best was not what always mattered. I also had an inner diva inside me  and competed in pageants where I had a long run from the age 10 to age 23, where I won many top placements and a select few regional titles. Fast forward to my senior year of college and I realized merging fitness and my inner diva was for me. That’s when I found fitness competitions! The year after I graduated college, I competed in my first contest and took third place in Ms. Bikini Atlantic. The journey to that stage was liberating. I began to realize  without winning or being the best, I was still satisfied because I had done it and I truly did it to my absolute best! I challenged myself in ways that made me stronger in all aspects of my life! After a few years competing I won my first World Title, Ms. Bikini America, 2007. It was then I started to help others by coaching and helping them pose for the stage. This was when I truly realized it was my passion and I needed to think about changing careers. Eventually I did and that led me to putting every ounce of energy into my fit lifestyle. I was leading by example for my clients and teaching them the ropes. Competing or not, they too were seeing amazing results and finding themselves! While coaching and training others over the years I went from competing in only the bikini division to the fitness division, for 5 years.  I then  pushed for more muscle and re-shaped my body for the WBFF Fit Model Division. Through the years I’ve been able to re-shape my physique. In high school I was 20 pounds heavier and had less muscle.  Over the past 3 years I’ve focused on lifting heavier and doing less cardio to re-shape my physique even more! The body is a work of art and a temple all wrapped in one. Treating it with respect daily by eating clean foods to fuel you, knowing when to rest and pushing it to it’s limits are all needed to try to create the ultimate package. But you’ll only truly be satisfied for a short time because you’ll often realize the canvas gets boring, so we push more, create more and mold more—we re-shape from the inside out to be the best we can be! “There truly is nothing like building confidence in others and seeing them thrive in their goals and in life!” Have I had struggles?  Yes. Have I become stronger because of them? Absolutely! From living with Hemochromatosis (iron overload disease), to being laid off from my PR job (this is when I swapped to a full-time career in fitness. A blessing in disguise), to knee surgery the day after nationals in 2009, to breaking my foot the night I won my WBFF Pro-Card in April 2013, to my last transition opening my own fitness facility. All of these moments have shaped me and led me to where I am today and I wouldn’t change it for a second! Highlighted Competition Accomplishments: WBFF Fit Model PRO 2007 ESPN Bikini America Short Class World Champion